In the world that we live in, love has now become nothing short of a luxury for the present millennial generation. In a case as such, materialistic things like jewelry, for instance, are what women lean on to satiate their inner cravings. In this manner, the millennial generation has wrapped itself around the idea of loving oneself through purchasing of items that make them feel better.Since time immemorial, women have draped themselves in their best clothing, in order to steal the show at every special occasion.

Women have adorned themselves with uber and semi-precious stones to increase the “bling factor” and attract the show’s attention to themselves. And so, it is believed that women consider jewelry to be their best friend.While the primary reason to buy jewelry these days is to make oneself feel better, women purchase from a jewelry store for multiple reasons and this has a multitude of effects. Here are some reasons why:

1. Building Confidence

Women build confidence in themselves in many different ways. It depends on their nature and what they have been through.

As we all know, most (if not all) women are complex creatures and love to introspect on matters that might not be necessary. While doing so, they lose much of their confidence. The woman of today’s century will not sit at home and mope about it. She will take it to the Internet, to an online store, and purchase a piece of jewelry to get her mojo back. She will then sport the same in the most confident demeanor and post a picture of it on social media to instill the strongest sense of confidence in herself.

2. Filling a Void

It is truly said that a breakup, be it of any drastic nature, leaves the biggest void in a woman’s heart. What then is a good way to fill the void, if not for jewelry?

When you are in a relationship and want to propose marriage, the man purchases a piece of diamond to do so. This in a way, also fills the void in a woman’s heart. She is going to permanently place the piece of jewelry on her ring finger as a symbol of the love she has for her partner.

3. Exuberate Luxury

Imagine walking into a party an hour late, where people might or might not have been waiting for you to arrive. The moment you walk in, people quieten down, turn towards you and gasp ever-so-slightly! They don’t want you to know that they are whispering about you, but you already know it in the back of your mind. But you still walk through with a smug face and a mask, that reveals it all. That is the power that jewelry gives women! Now, who wouldn’t want that?

4. Gifting

In retrospect, most of the jewelry that is purchased these days is not even by women! It is by the men who live close and interact with these women. Men purchase jewelry for many reasons. It could be to please their partner, to apologize for a dire mistake committed, it could be to take things further in the relationship, and also to celebrate a special occasion and mark it with a piece of jewelry to remember.

Whatever be the reason, jewelry stores are flooded with men these days to find the right birthstone, the right rock, or the perfect set of earrings, to please their loved one. Moreover, sons have found this to be the easiest and foolproof way to please their mothers in a fainting crisis.

Whatever be the reason to purchase your piece of jewelry and whatever be the kind of rock or gem you are purchasing, it cannot be denied that jewelry is indeed, a woman’s best friend. It helps her boost her confidence, it helps her exuberate luxury and feel important in a room full of people. What else do the women of today want?